The Foundation Years
What started as late-night conversations between three university friends about Australia's financial literacy gap became the spark for solvenatrixa. We noticed how many people around us struggled with basic financial concepts – budgeting felt overwhelming, investment seemed like a foreign language, and financial planning was something only "rich people" did.
- Launched with 50 beta users in Darwin
- Created our first budgeting calculator
- Established partnerships with two local credit unions
- Developed core financial education framework